Investigating the interaction effects of Halal label and green label by price on the purchase intention of Halal organic food

Uncovering Halal Label Food Purchase Intention Behavior in Indonesia: A Twitter Analytics and SEM-Based Investigation

“…In another study on the impact of halal labeling on halal food purchasing decisions, it was found that there was a significant influence of the halal label variable on purchase intention, which in turn influenced purchasing decisions (Millatina et al, 2022). Similarly, another study found that the intention to buy halal food affects consumer behavior regarding sustainable consumption (Bahrainizad & Abedini, 2023). Other studies have also identified the impact of Halal labeling on purchase intention, with perceived value and usefulness of Halal-labeled products, culture, and religion playing a role (Jamal & Sharifuddin, 2015).…”

“…Research by Millatina et al, (2022), found that the Halal label has a significant positive effect on purchase intention, which indirectly reflects the impact of knowledge and awareness of Halal products on purchase intention. According to Bahrainizad & Abedini (2023), it was found that the intention to buy halal food affects consumer behavior regarding sustainable consumption, showing the importance of knowledge and awareness in the context of intention to buy Halal products. Öztürk's research (2022) highlighted the impact of knowledge about Halal products and awareness of Halal products on purchase intentions, emphasizing the significance of consumer knowledge and awareness in influencing purchase intentions.…”