Investigating the intention to purchase digital items in social networking communities: A customer value perspective

Kim, Hee-Woong; Gupta, Sumeet; Koh, Joon

doi:10.1016/j.im.2011.05.004

Cited by 302 publications

(283 citation statements)

References 21 publications

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“…In the U.S. presidential elections, all major candidates now establish accounts on popular SNS for such purposes [27]. SNS can be profitable through revenue sources such as subscription fees, advertising, and the sales of digital items [10]. It is important for SNS practitioners to understand why people use SNS so that they can encourage more people to join.…”

Section: Resultsmentioning

confidence: 99%

It is not for fun: An examination of social network site usage

Ryan

Prybutok

et al. 2012

Information & Management

331

200

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A B S T R A C TSocial networking sites (SNS) have become a significant component of people's daily lives and have revolutionized the ways that business is conducted, from product development and marketing to operation and human resource management. However, there have been few systematic studies that ask why people use such systems. To try to determine why, we proposed a model based on uses and gratifications theory. Hypotheses were tested using PLS on data collected from 148 SNS users. We found that user utilitarian (rational and goal-oriented) gratifications of immediate access and coordination, hedonic (pleasure-oriented) gratifications of affection and leisure, and website social presence were positive predictors of SNS usage. While prior research focused on the hedonic use of SNS, we explored the predictive value of utilitarian factors in SNS. Based on these findings, we suggest a need to focus on the SNS functionalities to provide users with both utilitarian and hedonic gratifications, and suggest incorporating appropriate website features to help users evoke a sense of human contact in the SNS context.

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Section: Resultsmentioning

confidence: 99%

It is not for fun: An examination of social network site usage

Ryan

Prybutok

et al. 2012

Information & Management

331

200

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“…Furthermore, we also identified two key constructs (i.e., perceived usefulness and social image) that represent users' salient benefits regarding a new technology. While some aspects of social image have been studied in virtual communities (Kim et al, 2011;Lu et al, 2011), this study further extends the salience of social image to the organisational IS context. As a result, the present study contributes to the literature by reconfirming the high impact of perceived usefulness in organisational IS (Davis, 1989;Venkatesh et al, 2003) and by verifying the importance of social image in the new context.…”

Section: Theoretical Implicationsmentioning

confidence: 95%

“…Besides perceived usefulness, the desire to gain an improved social image is a salient reason behind the adoption of innovations (Kim et al, 2011;Rogers, 1995). Accordingly, individuals judge a new technology according to whether it will improve their social image or not; then, they will highly value the system if it is desirable.…”

Section: Benefit Components and Perceived Valuementioning

confidence: 99%

Exploring factors affecting the adoption of mobile office in business: an integration of TPB with perceived value

Seol

Lee

2016

IJMC

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This study develops and empirically tests a research model to comprehensively examine factors influencing the success of the mobile office (i.e., adoption) in business. In particular, this study proposes an integrated theoretical framework that combines the theory of planned behaviour (TPB) and the perspective of perceived value. By doing so, it aims to examine not only fundamental determinants of an information system (IS) adoption proposed by TPB (i.e., attitude, subjective norm, and behavioural control) but also various psychological and emotional factors that determine users' attitude towards IS through the perspective of perceived value. The results indicate that perceived value, colleague opinion and self-efficacy are critical antecedents that increase users' intention to adopt new technology. Furthermore, perceived usefulness and social image are the salient drivers of mobile office adoption because they increase users' value; on the other hand, performance risk and psychological risk are the salient barriers to adoption because they reduce users' value.Keywords: mobile office; intention to use; TPB; theory of planned behaviour; perceived value; perceived benefit; perceived risk. 2 S. Seol et al.Reference to this paper should be made as follows: Seol, S., Lee, H. and Zo, H. (2016) 'Exploring factors affecting the adoption of mobile office in business: an integration of TPB with perceived value', Int.

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“…Yet some researchers (e.g. Kim et al 2011;Wakefi eld & Baker 1998) noted that attitudinal outcomes including positive affect, pleasure, satisfaction and purchase intentions are results of a playful and entertaining experience. Similarly, Kniveton (2005) found the evidence suggesting that from the less tangible benefi ts of the process-oriented experience aspects of membership, customers create affective and psychological bonds that can enhance satisfaction and loyalty.…”

Section: Literature Review Loyalty Program Benefitsmentioning

confidence: 99%