2024
DOI: 10.1080/23311975.2024.2328317
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Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile: the mediating roles of loyalty, negative e-WOM and perceived risk

Ronaldo Yolanda Putra,
Rakotoarisoa Maminiaina Heritiana Sedera,
Rakotoarisoa Maminirina Fenitra
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