Investigating The Influence of E-Loyalty And E-Satisfaction on Repurchase Behavioral Intentions in the Online Shopping Realm

Abstract

The world is heading toward an online presence for everything, however slowly. Online shopping has become a regular habit for millions of people worldwide. More people than ever before are making purchases of goods and services online. Online purchases of goods and services are now typical for millions of individuals worldwide. It is interesting to see what influences customers' behavioral intentions in this process. This study aims to investigate how the influence of e-loyalty and e-satisfaction on repurchase behavioral intentions in the online shopping. The online questionnaire form was utilized as a data collection technique for this quantitative study. Convenience sampling techniques were employed in the study, and data were gathered online using a Google Forms form. 200 active respondent who frequently purchase online took part in the study. The data analysis tool utilized was SPSS 23. Regression analysis was used to assess our study objectives. Based on the study's findings, it was found that e-trust & e-satisfaction were positively correlated with Online Shopping. Managers should prioritize refining online shopping experiences to elevate e-satisfaction, focusing on transparent communication and efficient problem resolution. Investing in personalized loyalty programs and targeted communication strategies is crucial to building enduring e-loyalty among online shoppers. Leveraging data-driven insights from regression and e-relation analyses enables strategic adjustments to enhance factors influencing repurchase intentions. Continuous monitoring of customer feedback, benchmarking against competitors, and fostering employee engagement contribute to a holistic managerial approach for sustained success in the digital marketplace.