Investigating the Impact of Smart Tourism Technologies on Tourist Satisfaction, Engagement & Image and with the Mediation of Memorable Tourist Experience

Abstract

Discover the profound impact of tourist engagement, satisfaction, and destination loyalty on the thriving tourism industry. The accompanying diagram provides operational details of STT and MTEs and how they can influence these crucial factors. Sample size selected for this research was 150 respondents, data was collected through online questionnaire. System named for data analysis was structural equation model (SEM) done through Smart Pls3.Results of this study indicated that STT and MTE have significant and positive affect on Destination Image and Tourism Engagement, Tourism Satisfaction and Tourism Destination Loyalty. This recollection offers empirical evidence to demonstrate the contribution of smart tourism technology and memorable trip experiences in raising tourist happiness and loyalty to travel locations. This study's primary objective is to better understand how memorable travel experiences and smart tourism technologies might increase traveller happiness and loyalty to a location in a developing nation.