Investigating the factors influencing the adoption of m-banking: a cross cultural study

Abstract

Purpose – Little is known about the adoption of mobile banking technologies in emerging Asian economies. The purpose of this paper is to empirically examine the motivators that influence a consumer’s intentions to use mobile banking. Design/methodology/approach – A web-based survey was employed to collect data from 348 respondents, split across Thailand and Australia. Data were analysed by employing exploratory and confirmatory factor analyses, path and invariance analyses. Findings – The findings indicate that for Australian consumers, perceived ease of use, perceived usefulness (PU) and perceived risk (PR) were the primary determinants of mobile banking adoption. For Thai consumers, the main factors were PU, PR and social influence. National culture was found to impact key antecedents that lead to adoption of m-banking. Research limitations/implications – The actual variance explained by the study’s model was higher in Australia (59.3 per cent) than for Thailand (23.8 per cent), suggesting future research of m-banking adoption in emerging Asian cultures. Practical implications – The authors identify the important factors consumers consider when adopting m-banking. The findings of this research give banking organisations a foundational model that can be used to support m-banking implementation. Originality/value – The study is perhaps the first to examine and compare the intention to adopt m-banking across Thai and Australian consumers, and responds to calls for additional research that generalises m-banking and m-services acceptance across cultures. This study has proposed and validated additional constructs that are not present in the original SST Intention to Use model.

A mixed methods empirical exploration of UK consumer perceptions of trust, risk and usefulness of mobile payments

“…Perceived usefulness is a key influence on consumer adoption of various self-service technologies (Kaushik & Raham, 2015;Mortimer et al, 2015;Yadav et al, 2015). Mobile payment interest is negatively influenced by UK consumer perceptions of technology and security risks including the lack of PIN authentication although the benefits and advantages can outweigh the risks for UK consumer in some very specific scenarios e.g.…”

“…Perceived usefulness is a key factor in mobile banking adoption (Mohammadi, 2015;Mortimer et al, 2015;Koenig-Lewis et al, 2010) whilst initial trust has a positive and direct effect on perceived usefulness with mobile banking (Zhou, 2011). Furthermore, the provision of a payment guarantee significantly increases consumer trust in the organisation which positively affects perceived usefulness (McKnight et al, 2002) but also reduces perceived risk (Gu et al, 2009) whilst trust and credibility are crucial in reducing perceived risk (Koenig-Lewis et al, 2010).…”

Determinants of Consumer’s Intention to Use Mobile Banking Services in Bangladesh

“…In a cross cultural study done by Mortimer et al(2015), it was found that in case of the adoption intention of Australian consumers, most important variables are, PU, PEOU and perceived risk (PR) and in case of Thailand, the variables are PU, PR and social influence.…”

Mobile Banking – An Answer to Financial Inclusion in Hilly Rural India.

“…Many studies were undertaken using TAM to understand the adoption of Mobile Banking across globe. (Kumar et al, 2017;Mortimer et al, 2015;Jeong & Yoon, 2013;Norzaidi et al, 2011;Luarn & Lin, 2005). This research took revised TAM framework (Davis, 1989) which was further undertaken many empirical studies which emphasized that PEoU and PU mediated effect of exterior factors on behavioral intention of users to adopt and use technology ( Davis, 1996).…”