Investigating the Experiences of Cultural Code-Switching Among Black Middle-Class Professionals in South Africa

Abstract

This research investigates the experiences of cultural code-switching among Black middle-class professionals in post-apartheid South Africa. By virtue of the unjust and inhumane laws imposed during South Africa’s discriminatory apartheid regime, salient dominant and minority cultures have prevailed in the post-apartheid era. The discrimination against and hegemony over previously oppressed cultures have engendered layers of trauma and unhealed scars in contemporary South African society. Using in-depth interviews with a sample of professionals, the research shows how the dominant Western culture has shaped the perceived hierarchy of professionalism in the South African workplace and an unconscious demand has been placed on Black individuals to adapt their cultural beliefs, values, and norms. This study is the first to clearly identify a taxonomy of specific codes like lifestyle and appearance, and critically examine the psychological states and experienced emotions that influence code-switching among Black middle-class professionals. The qualitative findings were used to create a framework that includes the relationship between formative influences, internal and external pressures, and coping strategies. The study supports a core argument that South African Black middle-class professionals have presented as a quintessential example demonstrating the concept of cultural code-switching, although there was also strong evidence of change as the country has evolved, which has allowed for greater cultural authenticity.