2014
DOI: 10.1080/02642069.2014.915949
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Investigating the different approaches to importance–performance analysis

Abstract: Importance-performance analysis is an analytic technique that generates a twodimensional importance-performance grid, where the values of importance and performance across attributes are plotted against each other. This technique is used to assist service and other firms in prioritizing areas for service improvement when resources are limited. This study contributes to service theory by firstly performing a comprehensive literature review of four different and commonly used approaches to importance-performance… Show more

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Cited by 64 publications
(36 citation statements)
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References 53 publications
(101 reference statements)
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“…The results for the different types of search engine users on the Internet are displayed in Figure 4. As proposed by other authors with different applications, four different recommendations can be made for more efficient search engine marketing actions on the Internet ( [109] [59,110,111]).…”
Section: Considerations For the Management Of Internet Searchmentioning
confidence: 99%
“…The results for the different types of search engine users on the Internet are displayed in Figure 4. As proposed by other authors with different applications, four different recommendations can be made for more efficient search engine marketing actions on the Internet ( [109] [59,110,111]).…”
Section: Considerations For the Management Of Internet Searchmentioning
confidence: 99%
“…Notwithstanding, it must be also pointed out that IPA method itself is not exempt of weaknesses [36,37]. [38] already stated that one of these concerns lies in the way in which performance and importance ratings are estimated.…”
Section: Methodsmentioning
confidence: 99%
“…This is divided into five steps, which are described as follows. Notwithstanding, it must be also pointed out that the IPA method itself is not exempt of weaknesses [57,58]. Oliver [59] already stated that one of these concerns lies in the way in which performance and importance ratings are estimated.…”
Section: Research Proceduresmentioning
confidence: 99%