Investigating the Cultural Impact on Predicting Crowd Behavior

Abstract

The Cultural Crowd–Artificial Neural Network (CC-ANN) takes the cultural dimensions of a crowd into account, based on Hofstede Cultural Dimensions (HCDs), to predict social and physical behavior concerning cohesion, collectivity, speed, and distance. This study examines the impact of applying the CC-ANN learning model on more cultures to test the effect of predicting crowd behavior and the relationships among their characteristics. Our previous work which applied the CC-ANN only included eight nations using the six HCDs. In this paper, we including the United Arab Emirates (UAE) in the CC-ANN as a new culture which aided a comparative study with four HCDs, with and without the UAE, using Mean Squared Error (MSE) for evaluation. The results indicated that most of the best-case experiments involved the UAE having the lowest MSE: 0.127, 0.014, and 0.010, which enhanced the CC-ANN model’s ability to predict crowd behavior. Moreover, the links between the cultural, sociological, and physical properties of crowds can be seen from a broader perspective with stronger correlations using the CC-ANN in more countries with diverse cultures.