Investigating Revisit Intentions for the Boutique Hotels of Penang-A UNESCO World Heritage Site

Abstract

The growth in the number and variety of boutique hotels in tourist destinations has stimulated a wide range of research studies. Nevertheless, within Malaysia, the area remains under studied. In 2008, George Town, a popular heritage destination in Malaysia, was listed as a UNESCO world heritage site, and since then the number of boutique hotels and tourist arrivals have steadily grown. But, to date, there has been no investigation of the determinants of tourists' revisit intention to boutique hotels. Such a study is timely and needed. Based on the theory of planned behaviour (TPB) as its theoretical foundation, this study investigates the determinants of customers' revisit intention for boutique hotels. The findings from 78 completed questionnaires indicate that attitude, subjective norm and customer satisfaction influence customers' revisit intention. Surprisingly, the effect of perceived behavioural control and overall image upon customer revisit intention was not significant.

Peran Servicescape Dalam Meningkatkan Hotel Image Dan Revisiting Intention Pada Hotel Bintang 5

“…Hotel image memberikan kontribusi untuk perilaku konsumen dikemudian hari untuk mengunjungi kembali (revisiting intention) karena persepsi konsumen terhadap hotel yang dibentuk dari informasi dan pengetahuan tentang hotel (Goh, 2015).…”

“…Durna et al, (2015) juga menekankan bahwa presepsi image konsumen terhadap hotel penting dalam meningkatkan niat mengunjungi kembali atau revisiting intention konsumen. Penelitian ini juga konsisten mendukung penelitian sebelumnya yang dilakukan oleh (Goh, 2015). Hotel image dibentuk oleh segala informasi dan pengetahuan yang didapatkan oleh konsumen dan hotel image perlu diperhatikan dalam industri hotel karena memberikan kontribusi pada niat mengunjungi kembali atau revisiting intention konsumen (Goh, 2015).…”

Segmentation Analysis Of Participatory Behaviour In Road Race Events In Taiwan

“…It is important for host cities to consider promoting local accommodation, transportation, restaurants, and attractions. Offering well-trained staff or volunteers to assist participants with all aspects of their stay in the host city will help to foster a positive destination image, improve event satisfaction and participation experience, and improve revisiting behaviour (Goh, 2015;Hallmann et al, 2010;Jin et al, 2013).…”

“…The development of the questionnaire was based on relevant literature regarding participation motivations (Agrusa, et al, 2011), past experiences (Kaplanidou & Gibson, 2010), destination image (Agapito, Valle, & Mendes, 2013;Papadimitriou, Apostolopoulou, & Kaplanidou, 2015), event image (Hallmann, Kaplanidou, & Breuer, 2010), event satisfaction (Goh, 2015;Papadimitriou et al, 2015), intention (Koo et al, 2014;Papadimitriou et al, 2015) and revisiting behaviour (Julaimi & Talib, 2016;Kaplanidou & Vogt, 2010). The Demographics Scale includes gender, age, education level, occupation, monthly income and participation rate in road race events over the past year.…”

Determinants of Food Heritage towards Food Identity

“…It also offers minimal restriction on the distributional characteristics and sample size. Since this is an exploratory study, PLS is considered as a better method (Goh, 2015). …”