Investigating Prime Minister Narendra Modi’s Usage of Pathos in the Cyber-Physical Society – A Case of Public Relations Campaign

Upadhyay, Shalini; Upadhyay, Nitin

doi:10.1016/j.procs.2019.12.003

Cited by 2 publications

(3 citation statements)

References 9 publications

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“…In the context of technological advances, this may involve organizing forums or open discussions where various parties can share views and input on the implications of the technology (Yang & Saffer, 2019). As concerns about data privacy and online security increase, Public Relations must also work hard to maintain public trust (Upadhyay & Upadhyay, 2019). Be transparent in communicating how data is collected, stored and used by the company or organization it represents, as well as the steps taken to protect that data from misuse or violation .…”

Section: Introductionmentioning

confidence: 99%

Public Relations and Issues of Technological Progress: Communicating the Benefits and Risks of AI and IoT to the Public

Juwita,

Nurhayai,

Syaras

et al. 2024

JIDC

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In an era of rapid technological progress, the presence of artificial intelligence (AI) and the Internet of Things (IoT) has an impact on society. However, along with the benefits, there are also risks and concerns regarding privacy, security and unemployment due to automation. In this context, the role of public relations becomes crucial in communicating accurate and balanced information to the public about the benefits and risks of AI and IoT. This research aims to explore the role of public relations in communicating the benefits and risks of AI and IoT to the public. The main focus is to understand how public relations practitioners can manage effective and transparent messages to form balanced perceptions and deep understanding among the public. The research method used is literature analysis and case studies to understand best practices in public communication about AI and IoT. Interviews with public relations practitioners were also conducted to gain direct insight into strategies and challenges in communicating complex technology issues to the public. The results of this research identify that public relations plays an important role in conveying accurate, clear and trustworthy information about the benefits and risks of AI and IoT to the public. Effective strategies include a narrative-based approach, use of relevant media platforms, and active engagement with stakeholders. The research conclusion is that by implementing best practices in public relations, organizations and institutions can help society to fully understand the impact of AI and IoT. Transparent and open communication can strengthen public trust and minimize unwarranted fears, thereby creating wider acceptance of technological advances.

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Section: Introductionmentioning

confidence: 99%

Public Relations and Issues of Technological Progress: Communicating the Benefits and Risks of AI and IoT to the Public

Juwita,

Nurhayai,

Syaras

et al. 2024

JIDC

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“…'Mann Ki Baat,' is an Indian radio program hosted by Prime Minister Narendra Modi, a popular and ubiquitous monthly radio address through which he renders his voices about the prospects of India under his regime, shares his experiences and ideas to the general mob of India [5] [6]. He has chosen radio to be the medium of the program to reach every isolated region of the country.…”

Section: Introductionmentioning

confidence: 99%

“…He has chosen radio to be the medium of the program to reach every isolated region of the country. The first Mann Ki Baat program was aired on the occasion of Vijayadashami on October 3rd, 2014, followed by second on November 2nd, 2014, has gone on for more than 60 episodes and counting [6]. A survey was conducted in 2014 to estimate the success reveals that 66.7% of the population had tuned to listen to this program.…”

Section: Introductionmentioning

confidence: 99%

Topic Modelling Extraction of “Mann Ki Baat”

Kandukuri

Haragopal

2021

EJMATH

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The purpose of this study is to give an insight about Textual Data analytics and its application in the analysis of unique public relations campaign”Mann Ki Baat” that was initiated by incumbent Prime Minister of India,honourable “Mr.Narendra Modi” which was initially aired on All India Radio Programme on Vijaya Dashami on October 3rd , 2014 followed by second on November 2nd, 2014 of the same year till December 2019. In this paper, an analytical framework is designed using a powerful technique of textual data analytics “Topic Modelling based on LDA (Latent Dirichlet Allocation)” to accomplish the study. The proposed framework is applied to the corpus of 60 episodes(October 2014 to December 2019) of Mann ki Baat gathered from PMindia website and was analyzed in greater detail. The terms used frequently and recurrence of the topics spoken in his popular monthly radio address program were determined and analyzed from both in statistical and dynamic perspectives.In this context the present study is a first approach of application under the conventional technique “topic modelling” on Mann Ki Baat.Further, this is the principal endeavour to excerpt the themes discussed in radio programme using statistical modelling.

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Investigating Prime Minister Narendra Modi’s Usage of Pathos in the Cyber-Physical Society – A Case of Public Relations Campaign

Cited by 2 publications

References 9 publications

Public Relations and Issues of Technological Progress: Communicating the Benefits and Risks of AI and IoT to the Public

Public Relations and Issues of Technological Progress: Communicating the Benefits and Risks of AI and IoT to the Public

Topic Modelling Extraction of “Mann Ki Baat”

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