“…Several studies have been conducted on halal food, but more focused on halal certification (Ab Talib, 2017;Ab Talib et al, 2016;Henderson, 2016), the intention towards halal food (Ali, 2016;Bashir et al, 2019;Mutmainah, 2018;Nurhasanah & Hariyani, 2018;Pradana et al, 2020;Zakaria et al, 2018), (Zakaria et al, 2018) factors using halal food (Sherwani et al, 2018;Vanany et al, 2020). Some previous studies relate to maqâshid al-syarî'ah also have been conducted (Abdullah & Azam, 2020;Aulia, 2018;Aziz et al, 2020;Hasan, 2019;Muttaqin & Ferdaus, 2017;Othman et al, 2018;Sulistiani, 2019;Usman, 2019;Zaimsyah & Herianingrum, 2019;Zaprulkhan, 2018) (Aulia, 2018) conducted a review of the maqâshid al-syarî'ah on the presentation of food decorated with gold powder. The results showed that the food decorated with gold powder used edible gold which had a food-grade label.…”