Investigating linkages between online purchase behaviour variables

Vazquez, Delia; Xu, Xiaoxiao

doi:10.1108/09590550910954900

Cited by 35 publications

(24 citation statements)

References 23 publications

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“…As heavy and savvy internet users, millennials tend to be familiar with online shopping. Supporting Khare and Rakesh (2011) and Vazquez and Xu (2009), results of this study show that both young Australian and American samples indicate a positive relationship between their attitude towards online shopping and online purchase intentions (H1), with stronger influence in the Australian sample. In developed countries like Australia and the United States, people feel the benefit of the internet in their day-to-day life.…”

Section: Discussionsupporting

confidence: 59%

Understanding online shopping behaviours and purchase intentions amongst millennials

Dharmesti

Dharmesti²,

Kuhne

et al. 2019

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Purpose The purpose of this paper is to examine online purchase behaviours amongst young consumers in Australia and the USA. It also aims to develop and test a theoretical framework of young consumers’ online purchase behaviour. Design/methodology/approach Data were collected through online surveys targeting young online shoppers in Australia and the USA. A multi-group structural equation modelling was used to test the proposed structural model and hypotheses. Findings The model shows a good fit with the data. Young consumers in Australia and the USA have positive attitude towards online shopping that significantly affects their online purchase intentions. Social motive negatively impacts online purchase intentions in the Australian sample. Escapism and value motives positively affect Australian and American young shoppers’ online purchase intentions. Young consumers in Australia and the USA are very familiar with the online shopping process. The familiarity strongly triggers their information search behaviour that leads to online purchase intentions. Practical implications The results of this paper assist the marketers and policy makers to target and appeal to this young segment, based on their unique motivations, values and characteristics. Originality/value Using the generational cohort theory, this paper contributes to the extant literature by providing insights on the Australian and American young generation’s unique values and characteristics that influence their online purchase behaviours. This research also contributes insights for the marketers and policy makers to improve their marketing efforts and services and appeal to this young segment, based on their unique values and characteristics.

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Section: Discussionsupporting

confidence: 59%

Understanding online shopping behaviours and purchase intentions amongst millennials

Dharmesti

Dharmesti²,

Kuhne

et al. 2019

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“…Also, in an online shopping behavior context, benefitsrelated factors (e.g. fun) positively influenced online purchase intentions (Vazquez & Xu, 2009). Lee et al (2007) suggested a need for an integrated model investigating the effect of desired benefits on behavioral intentions to enhance understanding of tourists' decisionmaking processes.…”

Section: Benefits Desired and Future Visit Intentionsmentioning

confidence: 98%

Place attachment as a mediator of the relationship between nature-based recreation benefits and future visit intentions

Kil

Holland

Stein

et al. 2012

Journal of Sustainable Tourism

108

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This study examined the theoretical relationships between consumers' perceived benefits, place attachment and future visit intentions (FVI) at nature-based recreation and tourism areas, utilizing importance and performance concepts. The desired benefits and perceived attained benefits of consumers were treated as an antecedent to place attachment and FVI in structural models. Results of two separate structural models tests using responses from 934 visitors at the Ocala National Forest in Florida, USA, confirmed that place attachment fully mediates the relationship between benefits desired and FVI, while place attachment partially mediates the relationship between benefits attained and FVI. The former verifies the significant role of place attachment, and the latter validates the importance of place attachment as well as recreation benefit attainment in predicting visitors' FVI. These findings suggest that both benefits desired and benefits attained are important predictors of place attachment and behavioral intentions. Accordingly, tourism and recreation planners and managers need to provide visitors with recreation opportunities, which maximize visitors' ability to attain recreation benefits, such as nature exploration, physical fitness and escape. These managerial initiatives would result in increasing visitors' emotional attachments and intentions to revisit.

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“…Within the context of online shopping, measuring attitudes is also significant as attitudes have a positive impact on online shopping intention and it is considered the factor with the most influence. Further, strong empirical evidence indicates that online shoppers' attitudes positively affects the intention to search for online products and price information (Vazquez and Xu, 2009;Laohapensang, 2009). …”

Section: Introductionmentioning

confidence: 99%

An integrated model of factors affecting consumer attitudes towards online shopping

Akroush

Al-Debei

2015

Business Process Management Journal

112

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Purpose -The purpose of this paper is to examine an integrated model of factors affecting attitudes toward online shopping in Jordan. The paper introduces an integrated model of the roles of perceived website reputation, relative advantage, perceived website image, and trust that affect attitudes toward online shopping. Design/methodology/approach -A structured and self-administered online survey was employed targeting online shoppers of a reputable online retailer in Jordan; MarkaVIP. A sample of 273 of online shoppers was involved in the online survey. A series of exploratory and confirmatory factor analyses were used to assess the research constructs, unidimensionality, validity, and composite reliability (CR). Structural path model analysis was also used to test the proposed research model and hypotheses. Findings -The empirical findings of this study indicate that perceived website reputation, relative advantage, perceived website image, and trust have directly and indirectly affected consumers' attitudes toward online shopping. Online consumers' shopping attitudes are mainly affected by perceived relative advantage and trust. Trust is a product of relative advantage and that the later is a function of perceived website reputation. Relative advantage and perceived website reputation are key predictors of perceived website image. Perceived website image was found to be a direct predictor of trust. Also, the authors found that 26 percent of variation in online shopping attitudes was directly caused by relative advantage, trust, and perceived website image.Research limitations/implications -The research examined online consumers' attitudes toward one website only therefore the generalizability of the research finding is limited to the local Jordanian website; MarkaVIP. Future research is encouraged to conduct comparative studies between local websites and international ones, e.g., Amazon and e-bay in order to shed lights on consumers' attitudes toward both websites. The findings are limited to online shoppers in Jordan. A fruitful area of research is to conduct a comparative analysis between online and offline attitudes toward online shopping behavior. Also, replications of the current study's model in different countries would most likely strengthen and validate its findings. The design of the study is quantitative using an online survey to measure online consumers' attitudes through a cross-sectional design. Future research is encouraged to use qualitative research design and methodology to provide a deeper understanding of consumers' attitudes and behaviors toward online and offline shopping in Jordan and elsewhere. Practical implications -The paper supports the importance of perceived website reputation, relative advantage, trust, and perceived web image as keys drivers of attitudes toward online shopping. It further underlines the importance of relative advantage and trust as major contributors to building positive attitudes toward online shopping. In developing countries (e.g. Jordan) where individuals ar...

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Investigating linkages between online purchase behaviour variables

Cited by 35 publications

References 23 publications

Understanding online shopping behaviours and purchase intentions amongst millennials

Understanding online shopping behaviours and purchase intentions amongst millennials

Place attachment as a mediator of the relationship between nature-based recreation benefits and future visit intentions

An integrated model of factors affecting consumer attitudes towards online shopping

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