“…Kim, Li, and Brymer (2016) tested the relationship between eWOM and the financial performance of restaurants. Studies have confirmed that contents (eWOM) from generators with different personalities have varied influences, such as professionalism (Zhang, Ye, Law, & Li, 2010), credibility (Salehi‐Esfahani, Ravichandran, Israeli, & Bolden, 2016), and affinity and age (Gkoumas, 2019), on readers who intend to consume a particular type of food. Tiago, Amaral, and Tiago (2015) verified that food quality is a crucial factor that influences customers' perception, wherein the dimension of food is more than satisfying customers' tastes alone through the analysis of eWOM left by food tourists.…”