Investigating Heritage Sites Through the Lens of Social Media

We conducted a scoping review to identify and describe trends in the use of social media images as data sources to inform social science research in published articles from 2015 to 2019. The identified trends include the following: (1) there is increasing interest in social media images as research data, especially in disciplines like sociology, cultural studies, communication and environmental studies; (2) the photo sample size is often smaller than that is typically used in text-based social media analysis and usually is collected manually; (3) thematic coding, object recognition and narrative analysis are the most popular analysis methods that are often conducted manually; (4) computer vision and machine-learning technologies have been increasingly but still infrequently used and are not fit for all purposes; and (5) relatively few papers mention ethics and privacy issues, or apply strategies to address ethical issues. We identify noteworthy research gaps, and opportunities to address limitations and challenges.

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“…Thematic coding and narratives of images are most often conducted manually (e.g. Farahani et al, 2018; Ging and Garvey, 2018).…”

Section: Resultsmentioning

confidence: 99%

Using social media images as data in social science research

Chen

Sherren

Smit

et al. 2021

New Media & Society

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“…It is also the space where the public interacts with heritage through the social media profile and the generated content (user-generated content, UGC) [106,107]. How the public experiences and understands a heritage site is of the highest importance for its lifespan and conservation [108]. It is worth mentioning that today, one out of two organizations enrich and enhance their internet profile by using social media and exploit this to develop their image and communicate, interact, and facilitate collaboration and knowledge-sharing with peers and the public.…”

Section: Methodology Materials and Methodsmentioning

confidence: 99%

Sustainable Biocultural Heritage Management and Communication: The Case of Digital Narrative for UNESCO Marine World Heritage of Outstanding Universal Value

Kenterelidou

Galatsopoulou

2021

Sustainability

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The paper addresses sustainability, heritage, management, and communication from UNESCO’s Marine World Heritage (MWH) perspective, analyzing its digital narrative footprint through social media. It aims to understand how MWH is conceptualized, managed, and communicated and whether it is framed with sustainability and biocultural values facilitating interactivity, engagement, and multimodal knowledge. Hence, a content analysis of the Instagram accounts of the MWH of Outstanding Universal Value (OUV) sites and protected areas has been conducted. The study included evidence from their Instagram profile, posts, features, and reactions. The findings indicated the dearth of a management and communication strategy being shared among and across UNESCO’s MWH of OUV sites and protected areas, capturing the “lifeworld” and the “voice” of the marine heritage as unified. They also revealed that nature and human, and biological and socio-ecological ecosystems of MWH of OUV sites and protected areas are not interlinked in marine heritage management and communication featuring the whole and the entirety of the marine heritage site ecosystem. The lack of this expansion of meaning and engagement does not facilitate the shift of the route in the marine-scape, from discovery and being listed as World Heritage to human-nature interaction, diversity, dynamicity, and ocean literacy. The study contributes to setting the ground rules for strengthening marine heritage management and communication in light of the United Nations Sustainable Development Goals (SDGs) and the Ocean Literacy Decade (2021–2030).

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“…Three articles were published in 2018, and the topics covered were promoting personalized services in museums through social media (Kim & Yu, 2018), social networks as sources of information for cultural heritage (Monti et al, 2018), and social media for cultural heritage communication (Farahani et al, 2018).…”

Section: Study Screeningmentioning

confidence: 99%

A Study on the Influencing Factors of Social Media in the Communication of Cultural Heritage Education: A Systematic Literature Review

Shao,

Razali,

Hassan

et al. 2023

SMC

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This study examined the impact of social media on disseminating cultural heritage education. After reviewing two databases, 29 articles met our inclusion criteria. This study found that social media can expand the educational scope of cultural heritage and increase public awareness and interest in cultural heritage tourism sites and museums. However, social media is only a publicity channel. It is necessary to consider five influencing factors in social media: the subject of information distribution, the motivation of distribution, the purpose of distribution, the content of distribution, and the method of distribution, and to analyze the specific practices of social media in disseminating cultural heritage education. Therefore, more research is needed to explore the influence of social media on cultural heritage education dissemination, to explore the educational nature of social media in cultural heritage education communication, and to provide a theoretical basis for social media to promote cultural heritage education dissemination.

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Investigating Heritage Sites Through the Lens of Social Media

Cited by 10 publications

References 40 publications

Using social media images as data in social science research

Using social media images as data in social science research

Sustainable Biocultural Heritage Management and Communication: The Case of Digital Narrative for UNESCO Marine World Heritage of Outstanding Universal Value

A Study on the Influencing Factors of Social Media in the Communication of Cultural Heritage Education: A Systematic Literature Review

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