Investigating German meat demand for consumer groups with different attitudes and sociodemographic characteristics

Rahbauer, Sebastian; Staudigel, Matthias; Roosen, Jutta

doi:10.22004/ag.econ.277058

Cited by 2 publications

(1 citation statement)

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“…The respondents had most often obtained game from hunters and from the catering establishment, and less often from a shop or a specialized wholesaler. Other authors also paid attention to the choice of where to buy game meat [ 80 , 100 , 101 ]; according to the consumers, they bought their game mainly in specialized stores, and rarely in supermarkets, agricultural markets, or restaurants. Sourcing farmed game meat directly from the producer was less popular [ 80 , 101 ].…”

Section: Discussionmentioning

confidence: 99%

Consumers’ Perception and Preference for the Consumption of Wild Game Meat among Adults in Poland

Czarniecka-Skubina

Stasiak

Latoch

et al. 2022

Foods

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Wild game meat can be a healthier, safer, and more environmentally friendly alternative to meat from farm animals. The aims of this study were to know the preferences and opinions of Polish consumers regarding game meat and its use in their diet, and to identify consumer segments based on differences in individual game meat choices, concerns, and eating habits related to game meat. The survey was conducted using the platform for online surveys among 1261 adult Poles. Six clusters characterizing the behavior of game consumers were identified (casual consumers, occasional game gourmets, indifferent consumers, occasional consumers, accidental consumers, wild game lovers) and four clusters among those who do not eat game (uninterested, restricted, dislikers, fearful). It has been found that wild game is more often eaten by hunters and their family or friends. The most common reasons for not consuming game are high prices, low availability, no family tradition, and unacceptable taste. Many positive respondents eat game because of its nutritional value but are concerned about the potential health risks and lack of cooking skills. The results of this study indicate the need for information programs for consumers about this meat. They will provide guidance to meat companies about consumer preferences for game and allow them to develop appropriate marketing strategies.

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Section: Discussionmentioning

confidence: 99%

Consumers’ Perception and Preference for the Consumption of Wild Game Meat among Adults in Poland

Czarniecka-Skubina

Stasiak

Latoch

et al. 2022

Foods

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Who Wants Chicken? Uncovering Consumer Preferences for Produce of Alternative Chicken Product Methods

Bosque

Spiller

2021

Sustainability

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As ethical and environmental concerns regarding current poultry production systems arise, consumers look for alternatives. This study assesses consumers’ preferences for chicken meat of dual-purpose breeds (DPBs), regionally produced feedstuff, and specific breeds, along with attitudes and social norms that explain these preferences. We conducted an online survey (n = 934) including a discrete choice experiment and elements of the theory of planned behavior. Results show that after price, product and feedstuff origin are preferred by consumers, followed by breeding form and specific breed. Utilities for each attribute and level were calculated and consumer segments were created using latent class analysis. Three different consumer groups were identified: (1) price-sensitive consumers, (2) price-sensitive and origin-oriented consumers, and (3) origin-oriented consumers. We conclude that although consumers are interested in meat from DPBs, this attribute alone is not enough to influence the purchase decision, and geographical origin seems to be of crucial importance. However, by highlighting important attributes (i.e., animal welfare, regional/local production), DPB products could be introduced to the market. The consumption of these alternative products has economic implications, such as not relying on imports and promoting local production/consumption, along with social implications as refraining from killing day-old chicks.

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Investigating German meat demand for consumer groups with different attitudes and sociodemographic characteristics

Cited by 2 publications

References 0 publications

Consumers’ Perception and Preference for the Consumption of Wild Game Meat among Adults in Poland

Consumers’ Perception and Preference for the Consumption of Wild Game Meat among Adults in Poland

Who Wants Chicken? Uncovering Consumer Preferences for Produce of Alternative Chicken Product Methods

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