Investigating Firm-Generated Content's Influence on Digital Marketing Effectiveness in Private Hospitals—A Jordanian Perspective

Abu Hmeidan, Tahreer M.; Masoud, Emad; Omeish, Fandi; Abuhashesh, Mohammd; Alshurideh, Muhammad Turki

doi:10.1007/978-981-97-2981-4_18

Contributions to Environmental Sciences &Amp; Innovative Business Technology

2024

DOI: 10.1007/978-981-97-2981-4_18

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Investigating Firm-Generated Content's Influence on Digital Marketing Effectiveness in Private Hospitals—A Jordanian Perspective

Tahreer M. Abu Hmeidan,

Emad Masoud,

Fandi Omeish

et al.

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Investigating the impact of AI on improving customer experience through social media marketing: An analysis of Jordanian Millennials

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Khair

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Computers in Human Behavior Reports

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Investigating the impact of AI on improving customer experience through social media marketing: An analysis of Jordanian Millennials

Omeish,

Al Khasawneh,

Khair

2024

Computers in Human Behavior Reports

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Investigating Firm-Generated Content's Influence on Digital Marketing Effectiveness in Private Hospitals—A Jordanian Perspective

Cited by 1 publication

References 31 publications

Investigating the impact of AI on improving customer experience through social media marketing: An analysis of Jordanian Millennials

Investigating the impact of AI on improving customer experience through social media marketing: An analysis of Jordanian Millennials

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