Investigating Family Influence on Household Conflict in Furniture Purchase Decisions

Abstract

Families have a great influence on the choice of decisions in every purchase of a product. In the decision to buy household furniture such as furniture, the family is the decision maker for one or more family members, including children. Children make up three distinct markets: the primary market for decisions, household influencers, and the futures market for families. This study discusses the investigation of the influence of children on household conflicts in furniture purchase decisions, Case Study: Padang City. Samples from the study were taken by 100 consumers who are married, have children and have purchased household furniture products in the last 2 years. The design used in this research is a mixture of qualitative and quantitative methods with explanatory sequential. There is a relationship between the influence of children as decision makers in the family with purchasing decisions made by consumers in the city of Padang.