Investigating Factors Affecting the Purchase Intention in Petroleum Stations Implementing Sustainable Practices: A Pro-Environmental Behavior Approach with a Consideration of Sustainable Initiatives Knowledge
Rogel Angelo A. Rebualos,
Yogi Tri Prasetyo,
Maela Madel L. Cahigas
et al.
Abstract:The application of sustainability practices has become one of the key drivers to gaining a favorable stand in the market. However, petroleum companies are hesitant with its implementation due to the perceived negative financial impact. This study was conducted to determine the purchase intentions of consumers from petroleum stations implementing sustainability practices by utilizing the pro-environmental planned behavior (PEPB) framework. The research utilized an online questionnaire with 400 respondents who h… Show more
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