Investigating Employee Satisfaction and Corporate Performance: Mining From Employer Branding
Muhammad Izharuddin,
Faizal Susilo Hadi
Abstract:This study investigates the relationship between employee satisfaction and corporate performance using data mining techniques on anonymous employee feedback. The study tries to determine how employee satisfaction affects company performance. Textual analysis of employee reviews was carried out using a data mining approach in order to find relationships between satisfaction and performance. The investigation highlighted major employee satisfaction elements such as salary and benefits, work-life balance, workloa… Show more
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