Investigating Critical Effect of China Palace Museum’s Social Media Service Quality on Visitor’s Satisfaction
Ni Zheng Jia,
Arun Kumar Tarofder,
Albattat Ahmad
Abstract:Purpose: The integration of social media platforms within cultural institutions has revolutionized the way visitors engage with museums, enabling greater accessibility to exhibit and fostering interactive experiences. This study delves into the impact of social media service quality on visitor satisfaction within the iconic Palace Museum in China.
Theoretical framework: The examination of the correlation between tourists' perceived ease of use and satisfaction can be approached from the perspecti… Show more
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