Journal of Internet Commerce
 2024
DOI: 10.1080/15332861.2024.2375966
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Investigating Consumers’ Purchase Resistance Behavior to AI-Based Content Recommendations on Short-Video Platforms: A Study of Greedy And Biased Recommendations

Khoi Minh Nguyen,
Ngan Thanh Nguyen,
Nhu Thi Quynh Ngo
et al.
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