Investigating complementarities in subscription software usage using advertising experiments

Zeller, Jon; Narayanan, Sridhar

doi:10.1007/s11129-024-09282-3

Quant Mark Econ

2024

DOI: 10.1007/s11129-024-09282-3

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Investigating complementarities in subscription software usage using advertising experiments

Jon Zeller,

Sridhar Narayanan

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Investigating complementarities in subscription software usage using advertising experiments

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References 37 publications

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