Abstract:Mass customization (MC) offers tailor-made services to customers and necessary for industries in current
global competition. However, implementation of MC is at nascent stage particularly in consumer
electronics. This study investigates barriers in adoption of MC in context with developing economies such as India. There are
quite a few barriers which may affect implementation of MC. Through literature survey and experts' opinion 15 barriers has been
identied. DEMATEL method was used to nd cause-effect relati… Show more
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