“…Deriving from practice theory, the latter are all kinds of interactions concerned with a medium, such as the production process or the circulation and reception of a film or photo, but also for instance a private conversation among filmmakers or between filmmakers and friends, family members, or funding institutions, or any kind of action and event in the day-to-day life of my social actors that relate to a medium. Working with "media practices" (Couldry 2010) applies for me to both method and theory (Kummels andJohn 2019, John 2016) as I use my data to elaborate how local media producers are doing media practices to affect people and to negotiate the "affective atmosphere" (Riedel 2019) of their social environment and region, to impact or transform the subjective affective relationships of people to politics of indigeneity and ethnic belonging within the nation state 1 . can grasp are the social effects of an affective relation.…”