Abstract:This study aims to examine the effect of viral marketing, e-cosyummer reviews, prices, consumer lifestyles and consumer confidence on consumer buying interest on the shopee application in the area. Yogyakarta. This research uses quantitative methods. The population used in this study is all people who buy products on the Shopee application who are domiciled in the Yogyakarta area. The sampling technique used in this research is convenience sampling. Based on the results of descriptive analysis, the highest ave… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.