Inventory and pricing decisions when dealing with strategic consumers: A comprehensive analysis

Wang, Hua; Bai, Chunguang; Wei, Qiang; Lev, Benjamin

doi:10.1016/j.cor.2021.105473

Cited by 9 publications

(2 citation statements)

References 38 publications

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“…They found that when consumers' strategy waiting level is within a specific range, the discount pricing strategy can alleviate consumers' waiting behavior. Wang, Bai and Lev (2021) found both strategic and short-sighted consumers in the market. When there are enough short-sighted consumers, the retailer should set high prices during the favorable price period, and vice versa, they should set low prices for all consumers during the discount period.…”

Section: Price Markdown Promotionsmentioning

confidence: 99%

Promoting end‐of‐season low‐carbon product through online retailing channel under different cooperation strategies

Wu,

2023

Manage Decis Econ

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This paper considers the cooperation strategies in an online selling low‐carbon supply chain (OSLCSC). To promote the end‐of‐season low‐carbon product, the manufacturer in OSLCSC establishes a promotional online retailing channel based on a co‐operative agency sales format. Three possible collaboration strategies are considered. We examine the final cooperative equilibrium and find that from an environmental perspective, cooperation between the retailer and manufacturer can always promote ecological benefits. But from an economic perspective, the retailer and manufacturer will cooperate when the revenue‐sharing rate is high. In contrast, the retailer and manufacturer are always an incentive to partner with the platform. Furthermore, all the OSLCSC players could achieve a Pareto optimal in the three cooperation strategies under certain conditions. Additionally, we reveal that a high revenue‐sharing rate makes the retailer more beneficial when OSLCSC players do not cooperate. Lastly, we obtain that each cooperative strategy may be the ultimate equilibrium, depending mainly on the revenue‐sharing rate and customers' evaluation ratio of the online direct sales channel over online retailing channel.

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Section: Price Markdown Promotionsmentioning

confidence: 99%

Promoting end‐of‐season low‐carbon product through online retailing channel under different cooperation strategies

Wu,

2023

Manage Decis Econ

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“…To attract more customers, retailers usually create markdown sales [1]. Moreover, many e-commerce platforms (e.g., Amazon, Tmall and JD) provide customers with easier and faster access to the promotion information on markdown.…”

Section: Introductionmentioning

confidence: 99%

Supply Chain Performance with a Downside-Risk-Averse Retailer and Strategic Customers

et al. 2023

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Predicting future promotion information on markdowns, customers can maximize their utilities by deciding when to buy. With this strategic behavior, this paper investigates a downside-risk-averse retailer’s integrated stock and pricing problem using a single case study method. Analyzing effects of the downside risk aversion and strategic customers is our purpose. By exploring a two-phase newsvendor model with a retailer selling to strategic customers, our work determines the downside-risk-averse retailer’s equilibrium ordering level and selling price. On this basis, effects of the downside risk aversion and the strategic behavior on the retailer’s optimum decisions and profit are analyzed. We find that the reverse effect of the strategic behavior can be mitigated by the retailer’s downside risk constraint. We also extend the model to a decentralized supply chain case. It is found that a low (high) downside risk aversion would mean that the supply chain profit in the decentralized case can (cannot) dominate the centralized under some (any) wholesale price contracts when customers are strategic. In addition, for different risk aversions, we also construct contracts to optimize the supply chain profit. Our results will provide reference evidence of making operational management decisions for the downside-risk-averse retailer in the case of strategic customers.

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Quick response under strategic consumers with high-price and stockout regrets

Wang,

Bai,

Lev

et al. 2024

Computers & Operations Research

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Inventory and pricing decisions when dealing with strategic consumers: A comprehensive analysis

Cited by 9 publications

References 38 publications

Promoting end‐of‐season low‐carbon product through online retailing channel under different cooperation strategies

Promoting end‐of‐season low‐carbon product through online retailing channel under different cooperation strategies

Supply Chain Performance with a Downside-Risk-Averse Retailer and Strategic Customers

Quick response under strategic consumers with high-price and stockout regrets

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