2015
DOI: 10.1016/j.chb.2015.04.025
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Intuition, risk, and the formation of online trust

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Cited by 37 publications
(27 citation statements)
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“…So, if their perceptions of risk are high, due to the uncertainty involved, they need to rely on their trust to perform the behaviour. This would be consistent with research that shows that, when confronted with a situation involving risk, such as sharing sensitive information with a non-familiar website, internet users tend to rely on their gut feeling, rather than on a deliberative decision process (Roghanizad & Neufeld, 2015). With repetition and a better understanding of the medium and the process, an increase in the predictive negative effect of perceived risk in the decision to trust in the online vendor is expected (Hong & Cha, 2013).…”
Section: Fimix Analysis For Sample Heterogeneitysupporting
confidence: 84%
“…So, if their perceptions of risk are high, due to the uncertainty involved, they need to rely on their trust to perform the behaviour. This would be consistent with research that shows that, when confronted with a situation involving risk, such as sharing sensitive information with a non-familiar website, internet users tend to rely on their gut feeling, rather than on a deliberative decision process (Roghanizad & Neufeld, 2015). With repetition and a better understanding of the medium and the process, an increase in the predictive negative effect of perceived risk in the decision to trust in the online vendor is expected (Hong & Cha, 2013).…”
Section: Fimix Analysis For Sample Heterogeneitysupporting
confidence: 84%
“…However, in e-tailing context, purchase intention, recommendation and repurchase seem to have a greater importance (e.g., Badrinarayanan et al, 2014;Jung et al, 2014;Wu et al, 2014;Rezaei et al, 2014;Roghanizad and Neufeld, 2015). Purchase intention may leads to actual purchase.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…The fear of online fraud is just one factor that keeps many shoppers from even considering digital transactions (Hoffman et al, 1999). Therefore, understanding how shoppers evaluate website trustworthiness is a critical factor for online retailers (Roghanizad and Neufeld, 2015). Prior studies explored a few antecedents and consequences of online shopping trust (e.g., Koksal and Penez, 2015;Kim et al, 2009).…”
Section: Introductionmentioning
confidence: 99%
“…Users also take impressions and mental models from previous experiences (Page et al, 2012). Credibility of website is important too (Roghanizad, 2015). Several studies have documented that a lack of usability of user interface has an impact on actions of the users (e.g.…”
Section: Introductionmentioning
confidence: 99%