Intuition, risk, and the formation of online trust

Roghanizad, M. Mahdi; Neufeld, Derrick J.

doi:10.1016/j.chb.2015.04.025

Cited by 37 publications

(27 citation statements)

References 72 publications

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“…So, if their perceptions of risk are high, due to the uncertainty involved, they need to rely on their trust to perform the behaviour. This would be consistent with research that shows that, when confronted with a situation involving risk, such as sharing sensitive information with a non-familiar website, internet users tend to rely on their gut feeling, rather than on a deliberative decision process (Roghanizad & Neufeld, 2015). With repetition and a better understanding of the medium and the process, an increase in the predictive negative effect of perceived risk in the decision to trust in the online vendor is expected (Hong & Cha, 2013).…”

Section: Fimix Analysis For Sample Heterogeneitysupporting

confidence: 84%

Antecedents of Online Purchase Intention and Behaviour: Uncovering Unobserved Heterogeneity

Silva

Pinho

Soares

et al. 2019

Journal of Business Economics and Management

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The paper aims at exploring the antecedents of customers’ online purchase intention and behaviour, and at uncovering sources of heterogeneity. A sample of customers was surveyed to measure perceived risk and benefits, trust, online purchase intention and behaviour. The study confirmed the causal chain of perceived risks-trust-perceived benefits-online purchase intention-actual purchase. A Finite Mixture Partial Least Squares (FIMIX-PLS) was performed to uncover sources of heterogeneity. It found that the level of security of the payment methods is relevant to understand the relationship between purchase intention and behaviour, while the level of previous experience with the online medium clarifies the relationship between perceived risk and trust. The study contributes to understanding the antecedents of online purchase intention and their relationship with actual purchase behaviour. Additionally, it offers evidence of heterogeneity in the proposed causal relations, particularly, concerning the level of trust in the payment methods and the level of Internet experience.

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Section: Fimix Analysis For Sample Heterogeneitysupporting

confidence: 84%

Antecedents of Online Purchase Intention and Behaviour: Uncovering Unobserved Heterogeneity

Silva

Pinho

Soares

et al. 2019

Journal of Business Economics and Management

View full text Add to dashboard Cite

show abstract

“…However, in e-tailing context, purchase intention, recommendation and repurchase seem to have a greater importance (e.g., Badrinarayanan et al, 2014;Jung et al, 2014;Wu et al, 2014;Rezaei et al, 2014;Roghanizad and Neufeld, 2015). Purchase intention may leads to actual purchase.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…The fear of online fraud is just one factor that keeps many shoppers from even considering digital transactions (Hoffman et al, 1999). Therefore, understanding how shoppers evaluate website trustworthiness is a critical factor for online retailers (Roghanizad and Neufeld, 2015). Prior studies explored a few antecedents and consequences of online shopping trust (e.g., Koksal and Penez, 2015;Kim et al, 2009).…”

Section: Introductionmentioning

confidence: 99%

Antecedents and consequences of trust: an e-tail branding perspective

Das

2016

International Journal of Retail &Amp; Distribution Management

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Purpose – The purpose of this paper is to examine the antecedents and consequences of trust in online shopping from an e-tail branding perspective. Design/methodology/approach – A structured questionnaire was used to collect data online from Indian e-tail shoppers (n=309). A structural equation modelling (CB-SEM approach) was used to analyse the data. Findings – The results found e-tailer awareness, e-tailer associations, and e-tailer perceived quality as antecedents of trust in online shopping. The results also showed online trust positively influences the behavioural intentions, namely, purchase intention, repurchase, and recommendation. Originality/value – This study examines the applicability and branding and brand management principles in an e-tail branding context. Theoretical and managerial implications of these results are further discussed.

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“…Users also take impressions and mental models from previous experiences (Page et al, 2012). Credibility of website is important too (Roghanizad, 2015). Several studies have documented that a lack of usability of user interface has an impact on actions of the users (e.g.…”

Section: Introductionmentioning

confidence: 99%

Usability Analysis of Agricultural Portal eAGRI in Terms of the General Public

Benda

Šmejkalová

Šimek

2016

AOL

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Nowadays simple usability is one of the key tasks of web portals, especially if these are main information portals of the government. The aim of this paper is to evaluate the usability of a web portal eAGRI (eagri.cz) in terms of unregistered users. This means in terms of general public in particular. The main purpose of the testing is to highlight the issues that users may encounter on this portal and determine the level of portal usability. Our usability testing was focused on a public part of the portal. The main idea of eAGRI portal is to create a central access point to information resources of the Ministry of Agriculture of the Czech Republic and its subordinate organizations. Qualitative research methods were applied. Specifically, we used Heuristic evaluation as a usability inspection method and three methods of usability testing: 5 second test, 30 second test and Formalized think-aloud test. KeywordsUsability analysis, eAGRI portal, heuristic evaluation, user testing, 5 second test, 30 second test.

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Intuition, risk, and the formation of online trust

Cited by 37 publications

References 72 publications

Antecedents of Online Purchase Intention and Behaviour: Uncovering Unobserved Heterogeneity

Antecedents of Online Purchase Intention and Behaviour: Uncovering Unobserved Heterogeneity

Antecedents and consequences of trust: an e-tail branding perspective

Usability Analysis of Agricultural Portal eAGRI in Terms of the General Public

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