Introductory Chapter: Organizational Culture - How Much Underused Potential Does Science Have?

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“…A firm's culture is constructed with and through conversations that are shared with each other, the expressions used, how people are treated and anecdotes shared, thus Cultural research had been dominated by anthropologists and sociologists prior to being applied to the field of organisational management (Warrick 2017;MacQueen 2020). A review of recent studies by Vveinhardt (2018) highlighted how research on culture had changed over time. In the 1980's, the focus of cultural research was on theory development (Alvesson 1990).…”