“…One fruitful approach has been to consider radio as a transnational medium, transcending the tendency to consider the medium in its national contexts only. 10 This idea has yielded compelling studies of the meaning of radio in various aspects of international relations, such as, for example, European integration and the British Empire. 11 Other scholars have been expanding on the bottom-up approach of cultural studies and explore the overlaps and interactions between technology, social (listening) behaviour, cultural identities and mentalities.…”