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Internet and data-based technologies are ubiquitous in most societies around the world. People use online technologies (i.e., devices, software, platforms, applications, etc., that connect to the Internet through wired or wireless means) in almost all aspects of their daily lives, including sexuality. Yet, researchers have been slow to integrate online technologies in sexuality studies. The purpose of this paper is to briefly review the opportunities and challenges associated with integrating research about online technology with research about human sexuality. We argue that researchers focused on (almost) all topics of human sexuality would benefit from considering online technologies in their studies. We describe how people’s online and in-person experiences do not exist in separate vacuums; rather, they influence and are influenced by one another in an ongoing and dynamic fashion. We propose three ways that sexuality researchers can integrate technology and technology-informed research in their future studies that address some of the opportunities and challenges: adding variables and constructs, using technology-focused theories, and collaboration.
Internet and data-based technologies are ubiquitous in most societies around the world. People use online technologies (i.e., devices, software, platforms, applications, etc., that connect to the Internet through wired or wireless means) in almost all aspects of their daily lives, including sexuality. Yet, researchers have been slow to integrate online technologies in sexuality studies. The purpose of this paper is to briefly review the opportunities and challenges associated with integrating research about online technology with research about human sexuality. We argue that researchers focused on (almost) all topics of human sexuality would benefit from considering online technologies in their studies. We describe how people’s online and in-person experiences do not exist in separate vacuums; rather, they influence and are influenced by one another in an ongoing and dynamic fashion. We propose three ways that sexuality researchers can integrate technology and technology-informed research in their future studies that address some of the opportunities and challenges: adding variables and constructs, using technology-focused theories, and collaboration.
Persistent genital arousal disorder/genito-pelvic dysesthesia (PGAD/GPD) is a distressing condition characterized by unwanted, persistent sensations of genital arousal that occur in the absence of corresponding subjective sexual arousal or desire. PGAD/GPD is associated with significant negative impacts on psychosocial well-being and daily functioning; however, PGAD/GPD remains largely unknown by both healthcare providers and the general public. This lack of awareness is a barrier to receiving healthcare and may lead to greater stigma associated with the condition. This project sought to develop and evaluate an empirically informed 12-month social media-based knowledge translation campaign on PGAD/GPD, titled #PGADFacts. One research-supported fact about PGAD/GPD was posted weekly to three social media platforms from November 2019 to December 2020. Social media analytics indicated that the campaign had significant reach (111,587 total views across platforms). An anonymous online feedback survey indicated that respondents who had seen the campaign reported greater knowledge about PGAD/GPD as compared to those who had not seen it. Responses also indicated high acceptance and appropriateness. Adoption rates (e.g., sharing information learned on or off social media), however, were low with negative emotions (e.g., embarrassment) being a common barrier. Results indicated that the #PGADFacts campaign was successful, however, additional strategies (e.g., paid ads, partnerships with influencers) may increase adoption and reach a broader audience. Greater awareness of PGAD/GPD is needed to increase recognition of the condition and access to care as well as to reduce associated stigma.
There is a critical gap in sex education such that many people lack access to evidence-based and accessible information about sexuality, putting them at risk for endorsing myths about sex and in turn having poorer sexual wellbeing. To address this gap, we developed a novel social media knowledge translation initiative—MisconSEXions—to debunk common myths about sexuality. The goal of this study was twofold. First, to examine whether exposure to MisconSEXions is effective for reducing sexuality myth endorsement. Second, to evaluate the acceptability (participants’ satisfaction with the content), appropriateness (the perceived fit of the content with participants), adoption (participants’ intention to engage with the initiative), and penetration (participants’ perception of the content’s impact on their lives) of MisconSEXions among study participants. We also examined possible group differences in our observed effects by assigned sex, gender modality, and sexual orientation. A large and diverse sample (N = 2,356) of adults completed an online survey and reported on their demographics, sexuality myth endorsement before and after exposure to MisconSEXions content, and the acceptability, appropriateness, adoption, and penetration of the MisconSEXions content. We found that participants’ sexuality myth endorsement was significantly lower following exposure to MisconSEXions content, and this effect held across assigned sex, gender modality, and sexual orientation groups. Regardless of participants’ assigned sex, gender modality, or sexual orientation, MisconSEXions content was reported to be both acceptable and appropriate to people’s lives. Participants reported relatively low levels of adoption, such that they reported reluctance to engage with the content on social media. Additionally, participants reported mixed feelings regarding the impact of the content on their lives (i.e., penetration). Overall, the findings have implications for how sexuality social media knowledge translation initiatives can fill important gaps in providing inclusive and accessible sex education.
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