Introduction to the Special Issue: Marketing of High-Technology Products and Innovations

Mohr, Jakki J.; Shooshtari, Nader H.

doi:10.1080/10696679.2003.11658497

Cited by 176 publications

(283 citation statements)

References 26 publications

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“…When evaluating a given company, points of individual items can be added up. The higher its score, the more market oriented the company is (Mohr et al 2014). In the sample of German firms, the highest ratings from the respondents were recorded in items that are related to obtaining information about customers.…”

Section: Discussionmentioning

confidence: 99%

“…This study verified a MMOS instrument originally created in the Czech Republic and focusing mainly on customers and competition, which are considered the most important stakeholders in the market by a recognized marketer Kotler et al (2013). This is a shortened version of the instrument, derived from the following known models by Kohli et al (1993), Narver and Slater (1990) and Mohr et al (2014). Kohli and Jaworski (1990) define market orientation as the generation (COIG), intelligence dissemination & integra tion (IDI) and responsiveness to market intelligence (RMI).…”

Section: Introductionmentioning

confidence: 99%

“…The shortened version of the instrument (MMOS) has been designed for practical reasons at the request of managers with company experience. The modi fied version also includes an important item "integration" of market information within company which is based on the ideas of Mohr et al (2014). Also Deshpandé and Farley (1998) Abstract.…”

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confidence: 99%

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Model of Market Orientation of High-Tech Firms in Germany: Validation Study

Jangl

2016

Business: Theory and Practice

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process of obtaining market information, its dissemina tion within the company and strategy implementation in response to the information obtained. The author of this study defines market orientation as a process of customer and competitor intelligence generation, intelligence dis semination and integration and responsiveness to mar ket intelligence. The shortened version of the instrument (MMOS) has been designed for practical reasons at the request of managers with company experience. The modi fied version also includes an important item "integration" of market information within company which is based on the ideas of Mohr et al. (2014). Also Deshpandé and Farley (1998) Abstract. The aim of this validation study was to verify a four factor model of market orientation on a sample of German high tech companies in the manufacturing industry. A modified version of the measuring scale (MMOS), composed of twelve items, was used for measurement. The target group consisted of business and marketing managers (N = 374) who recorded their an swers on a seven point Likert scale. The main methods used to achieve the objectives were exploratory and confirmatory factor analyses. Having verified the psychometric properties of the instrument, I proceeded to confirm the hypothesis of a four factor solution model. Reliability and validity of the measuring instrument was also examined, which allowed a confirmation of the second hypothesis. The research may serve as the evidence of the instrument suitability for measuring market orientation in European cultural conditions. To obtain results from other sectors, the author recommends further research replication using the MMOS instrument.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Model of Market Orientation of High-Tech Firms in Germany: Validation Study

Jangl

2016

Business: Theory and Practice

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“…) Invention was unlike any other Song (1997, 1998) Invention required users to change their ways Song (1997, 1998) Invention incorporated substantially different core feature(s) relative to previous products or concepts Chandy and Tellis (2000) Invention was a further development/improvement of a previous product or concept Mohr (2001) a The items are abbreviated somewhat from the actual statements in the questionnaire. …”

Section: Configurationmentioning

confidence: 99%

“…By combining items from Sounder andSong (1997, 1998), Chandy and Tellis (1998) and Mohr, (2001) we constucted an index of five items, see table 2, that would take into consideration these different aspects. We conducted pilot tests of the index by providing three academic experts with mock inventions and asking them to rate the invention to ensure that the wording of individual items was understandable, and that the different items did measure the same construct.…”

Section: Data and Measuresmentioning

confidence: 99%

Business mating: when start-ups get it right

Kask

Linton

2013

Journal of Small Business & Entrepreneurship

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The importance of forming business relationships is critical for the prosperity of startups; still, few studies have examined how conditions inside and around the startup together leads to business mating -occurrence of a new business relationships. To clarify the importance of proper fit among management style, invention features for high mating chances, this paper tackles this need by taking a configurational approach. We use Qualitative Comparison Analysis (QCA) to analyze case studies from 16 invention-based startups seeking marketing partners. Findings indicate different solutions leading to high chances of forming business relationships. This study contributes with a typology to the business relationship and startup literature, as well as discusses future directions to the emerging sub-domain of business mating research.

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Examining the Impact of Information and Communication Technologies (ICT) on Enterprise Practices: A Preliminary Perspective from Qatar

Manochehri

Al‐Esmail

Ashrafi

2012

E J Info Sys Dev Countries

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Information and Communication Technologies (ICT) are widely used by organizations to enhance enterprise competitiveness. This study provides an overview of the current state of affairs of the ICT adoption in SMEs in private and public organizations in Qatar. It investigates ICT infrastructure, productivity and business application software used, drivers for ICT investment, perceptions about business benefits of ICT, outsourcing trends and availability of help and advice on ICT adoption. The study also has investigated major barriers in ICT adoption with the findings of the study are being consistent with other similar studies. The study identified the need for more training facilities for adopting ICT in SMEs. Additionally, the study identified that there is a need for the Government to provide guidance on suitable ICT products and services at an affordable cost as well as provide incentives to promote ICT investment and usage e.g. soft loans, availability of professional advice and consulting at no/low cost to SMEs. This is the first study on the status of ICT adoption and usage by SMEs in Qatar. The findings of this research will provide a foundation for future research and will help policy makers in designing policies to further enhancing usage and ICT adoption in SMEs in Qatar resulting improved productivity and competiveness.

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Introduction to the Special Issue: Marketing of High-Technology Products and Innovations

Cited by 176 publications

References 26 publications

Model of Market Orientation of High-Tech Firms in Germany: Validation Study

Model of Market Orientation of High-Tech Firms in Germany: Validation Study

Business mating: when start-ups get it right

Examining the Impact of Information and Communication Technologies (ICT) on Enterprise Practices: A Preliminary Perspective from Qatar

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