Introduction to the special issue: forms and effects of 'distancing' on consumer behaviors and business practices: towards coping strategies and new consumption trends in a pandemic context

Batat, Wided

doi:10.1080/0267257x.2022.2046135

Cited by 2 publications

(1 citation statement)

References 81 publications

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“…They examined topics from the customers’ perspective. They looked at the corresponding changes during the pandemic, such as its effects on well-being (Minton, 2022), regulation on consumer protection (Goldfarb et al , 2020) or the psychological responses to it, including social distancing (Batat, 2021).…”

Section: Special Issues On Covidmentioning

confidence: 99%

Guest editorial: Crisis management in the COVID-19 pandemic waves

Mele

Spena²,

Corsaro³

et al. 2022

JBIM

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Purpose COVID-19 has dramatically changed how people live, socialise and think about their future. The disruptive shock that hit societies all over the world had a significantly negative impact on businesses, creating not only economic discontinuity but also uncertainty and disorientation. This special issue on COVID-19 aims to phrase the pandemic crisis and its impact on how to do business. Design/methodology/approach The authors follow MacInnis’s (2011) suggestion that a conceptual article sees what others have identified in a new or revised way. Findings The authors develop the crisis management framework. The authors acknowledge that disruptive events may be repeated, and their consequences will have long-term and permanent impacts. These aspects highlight the need for a systemic approach in which the focus is not limited to an analysis of the cause of the crisis and ways of solving it but includes the paths through which the business, economic and social systems evolve because of the crisis. Practical implications Managerial policies, business models and practices that have been effective up to now will probably no longer work. Beyond this backdrop, the articles compiled in this special issue aim to help set the agenda for post-COVID business research Originality/value The authors identify four primary themes captured by these articles: strategies, capabilities, organisational transformations and value processes. In their entirety, they represent pieces of a conceptual puzzle that do not provide knowledge of “hard facts” but rather a “soft interpretation of how to approach the “new normal”, i.e. a new social and business context.

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Section: Special Issues On Covidmentioning

confidence: 99%

Guest editorial: Crisis management in the COVID-19 pandemic waves

Mele

Spena²,

Corsaro³

et al. 2022

JBIM

View full text Add to dashboard Cite

show abstract

The semiotics of social-distance branding during the post-coronavirus crisis

2022

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Social distance, as a non-static cognitive attribute of acceptance among particular groups across different contexts, has been resemioticized during the coronavirus crisis and legalized worldwide to reduce global strain on healthcare systems and prevent deaths. Concerning this, brand designers have tried to persuade the brand community to benefit from products or services safely by staying away from others as much as possible instead of in-person contact. This research was conducted to discover the semiosis process of social-distancing resemioticization through creating values of brands during the post-coronavirus crisis. The corpus consists of 124 brands – all sampled purposely from 2019 to 2021 – which was investigated via a mixture of qualitative and quantitative methods using an integrated model in a functional perspective. All the results highlight the fact that, although brand designers have attempted to creatively resemioticize social-distancing during the coronavirus crisis as a means of increasing or enriching brand values, still some semiosis layers of brand discourse have been overlooked. Pertaining to this, the authors try to apply a new perspective of marketing semiotics to appraise consumer investments in light of a socio-cultural setting by conducting an inquiry about the semiosis of individual brand discourses to manage consumer perceptions regarding brand equity.

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Introduction to the special issue: forms and effects of 'distancing' on consumer behaviors and business practices: towards coping strategies and new consumption trends in a pandemic context

Cited by 2 publications

References 81 publications

Guest editorial: Crisis management in the COVID-19 pandemic waves

Guest editorial: Crisis management in the COVID-19 pandemic waves

The semiotics of social-distance branding during the post-coronavirus crisis

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