Introduction to a special section on branding, buyer choices and the pursuit of happiness in luxury fashion consumption

Quintal, Vanessa; Cheah, Isaac

doi:10.1080/20932685.2024.2388040

Journal of Global Fashion Marketing

2024

DOI: 10.1080/20932685.2024.2388040

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Introduction to a special section on branding, buyer choices and the pursuit of happiness in luxury fashion consumption

Vanessa Quintal,

Isaac Cheah

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Introduction to a special section on branding, buyer choices and the pursuit of happiness in luxury fashion consumption

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References 15 publications

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