Introduction: Tabloid Journalism in Africa

Chama, Brian

doi:10.1007/978-3-319-41736-3_1

Cited by 3 publications

(3 citation statements)

References 5 publications

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“…As Mfumbusa (2010) had argued, journalism in Africa is simply western in African fabrics. Therefore, "clickbaitstyled" headlines that seem to mimic sensational journalism, which has drawn a lot of audiences in most sub-Saharan Africa (Chama, 2017;Wasserman, 2010), are also favored by the audience. Credibility in this case, is only perceived in the consistence of events and not in the traditional way of telling the truth.…”

Section: Discussionmentioning

confidence: 99%

“…In Zambia and Tanzania, such occurrences were only common in sensational news stories (Chama, 2017) referred to as Udaku in Tanzania (Clarke, 2013;Mfumbusa, 2010). Although using a different strategy (since they were hard copy tabloids), their aim was to attract readership and the purchase of those tabloids through sensational and appealing headlines.…”

Section: 'Clickbait' Journalism In Zambia and Tanzaniamentioning

confidence: 99%

“…Although using a different strategy (since they were hard copy tabloids), their aim was to attract readership and the purchase of those tabloids through sensational and appealing headlines. Several studies emerged critiquing the kind of reporting with some suggesting that it was unprofessional (Masanja, 2019;Mfumbusa, 2010;Strelitz and Steenveld, 2005), and other scholars arguing in favor of the sensational genres that they told the "true" African story (Chama, 2017;Wasserman, 2010;Djokotoe, 2004). Despite the variations in perceptions of sensational reporting, a general consensus suggested the fact that professional journalism credibility was compromised in the sense that quantity did not amount to quality.…”

Section: 'Clickbait' Journalism In Zambia and Tanzaniamentioning

confidence: 99%

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Clickbait-style headlines and journalism credibility in Sub-Saharan Africa: Exploring audience perceptions

Wanda¹,

Chipanjilo²,

Gondwe³

et al. 2021

J. Media Commun. Stud.

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In the proliferated age of technologies, the field of journalism has been faced with several challenges that have inevitably pushed journalism practice to unpreceded heights. Overtly, journalists have resorted to various strategies to compete with various media platforms such as social media and other citizen journalistic strategies. Journalists have also resorted to the use of advertising/strategic communication methods to spice up their news stories and attract a large following. Particularly, journalists now use clickbait styles to draw more readership of their own stories. While this has been perceived as a pitfall for journalism, others have argued in favor of these strategies suggesting that they have no effect on the credibility of the media and journalism at large. This experimental study, therefore, set out to understand how the audience perceives clickbait-style headlines in relations to media credibility. Particularly, the study examined whether the Zambian and Tanzanian online news consumers observe the same distinction in the credibility of news content alleged to exist between clickbait and traditional news reporting, and whether perceptions of clickbait headlines lead to lower credibility for news articles. The findings suggest strong statistical evidence that clickbait headlines pose negatives effects on the perceptions of journalistic credibility in Zambia and Tanzania.

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Section: Discussionmentioning

confidence: 99%

Section: 'Clickbait' Journalism In Zambia and Tanzaniamentioning

confidence: 99%

Section: 'Clickbait' Journalism In Zambia and Tanzaniamentioning

confidence: 99%

See 1 more Smart Citation

Clickbait-style headlines and journalism credibility in Sub-Saharan Africa: Exploring audience perceptions

Wanda¹,

Chipanjilo²,

Gondwe³

et al. 2021

J. Media Commun. Stud.

View full text Add to dashboard Cite

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Digital Newspaper and Journalism Practices in Tanzania: What Are Journalists’ Perspectives?

Gondwe,

Modile

2023

African Journalism Studies

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Unveiling African narratives on Facebook: Media posts and audience engagement

Ong’ong’a

2023

Journal of African Media Studies

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The issue of African narratives has attracted significant attention in traditional media studies. On social media in general, and on Facebook in particular, little is known about these narratives. This study addresses the public’s concerns about African narratives on social media by meeting the demand for empirical data on African narratives from an alternative media perspective in Africa. The study follows these debates on Facebook, which are frequently used to raise public awareness and sway public opinion on important issues. The study used thematic content analysis to determine the most prevalent themes covered in the selected posts as well as the sentiments expressed in the comments. To make sense of the data, the study applied critical alternative media theory. The study revealed that topical issues about politics and international affairs, domestic conflict and death, sports and health dominated the media, and sentiments in the comments viewed Africans as a solution to Africa’s problems. Furthermore, the study established that negative stories elicited negative responses, and Africans regarded other African countries as crucial to the continent’s growth. As a result, the study shows that Facebook has evolved into an essential platform for media to share alternative African narratives.

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Introduction: Tabloid Journalism in Africa

Cited by 3 publications

References 5 publications

Clickbait-style headlines and journalism credibility in Sub-Saharan Africa: Exploring audience perceptions

Clickbait-style headlines and journalism credibility in Sub-Saharan Africa: Exploring audience perceptions

Digital Newspaper and Journalism Practices in Tanzania: What Are Journalists’ Perspectives?

Unveiling African narratives on Facebook: Media posts and audience engagement

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