Introduction: Political Emotions and Ideological Performance

D'Arcens, Louise; Waldek, Lise

doi:10.1163/2208522x-02010110

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“…A variety of approaches covers the emotion-politics nexus, whether we are talking about the role of emotions in political campaigns and political marketing (Schweiger and Adami 1999;Marcus, Neuman, and MacKuen 2000;Engelken-Jorge, Güell, and del Río 2011;Scammell 2014;Grüning and Schubert 2022), the political sociology of emotion (Demertzis 2020), the convergence between political cognition and emotion (Westen 2007;Lakoff 2008;Castells 2009;Lakoff [1996] 2016), the emotional and moral basis of politics (Haidt 2012), how emotions sustain certain ideologies (Breeze 2019;D'Arcens and Waldek 2021;Verbalyte, Bonansinga, and Exadaktylos 2022), or the politics of emotions in international relations (Gustafsson and Hall 2021). Therefore, political cognition is "emotionally shaped" (Castells 2009, 146).…”

Section: The Multimodal Resources Of Emotion Expression In Political ...mentioning

confidence: 99%

The multimodal construction of political personae through the strategic management of semiotic resources of emotion expression

Drăgan

Farte

2022

Social Semiotics

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This paper presents an analytical framework for analyzing how multimodal resources of emotion expression are semiotically materialized in discursive interactions specific to political discourse. Interested in how political personae are emotionally constructed through multimodal meaning-making practices, our analysis model assumes an interdisciplinary perspective, which integrates facial expression analysisusing FaceReader™ software -, the theory of emotional arcs and bodily actions (hand gestures) analysis that express emotions, in the analytical framework of multimodality. The results show how the multimodal choices that political actors make during discursive interactions allow them to build their political brand and make connections with the audience on an emotional level.

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