Introduction: Novel Commodities

Norrick-Rühl, Corinna

doi:10.1007/978-3-030-53409-7_12

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2021

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“…Elsewhere, Corinna Norrick-Rühl has argued that “all novels are not created equal,” using a network metaphor to understand how “some novels are connected more firmly to central actors and institutions in the marketplace, and thus, their success is often predetermined by and through their level of networkedness” ([ 31 ], 205). To understand the success of Der neunte Arm des Oktopus, we will look at the different actors involved, their networkedness and their interconnections (and interdependencies).…”

Section: Introductionmentioning

confidence: 99%

“Pay to Play” in the German Book Trade?

2021

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This paper considers the success of the thriller Der neunte Arm des Oktopus (transl.: The Ninth Arm of the Octopus, Cologne: Bastei Lübbe, November 2020) by German drugstore magnate Dirk Rossmann. Certain elements of brand-name authorship are applicable here, but the market power of Rossmann goes far beyond name recognition. Beyond the typical marketing for a ‘big book’ in the sense of contemporary trade publishing, Rossmann flooded the campaign with his own funds. This contribution approaches an unlikely case study through a trilateral interdisciplinary perspective (book studies, economics, law), underlining the unequal footing on which books enter the market.

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Section: Introductionmentioning

confidence: 99%