Introduction

Campaigning by Human Branding: Associating with American Presidents

“…(Rogers et al 2013 , p. 91) Though this article looks in detail at 19 of the most recently electorally successful politicians, it is not concerned with how history subsequently judged them (Holmes and Elder 1989 ). Also, the article assumes that brand influences voters and is reflected in the electoral outcome: “The effective electoral arenas for American presidential politics are the states, in which a candidate captures all the electoral votes for any state he wins, regardless of his margin of victory” (Silbey and Bogue 2015 , p. 180).…”