Introduction: Men, Masculinities, and the Consumption of Nonhuman Animals in the Anthropocene

Men’s Veganism: a Pathway towards More Egalitarian Masculinities?

“…Veganism has had a longer presence in Finland. Partly due to this, it is more accepted as an identity and practice in Finland in contrast to Estonia, where its reception, particularly by the medical and nutrition establishment, remains more unfavourable (Aavik 2018(Aavik , 2019.7 Yet, veganism is gradually becoming rapidly more established in Estonia-as evidenced by increasing media coverage, the availability difficult to study (for a discussion on methodological issues in studying intersectionally privileged groups, see Aavik 2020). 7 The reasons behind this institutional resistance to veganism include strong traditions of meat and dairy production and consumption in Estonia, the entanglement of business interests (of meat and dairy producers) and the production of scientific knowledge on nutrition, and reliance on outdated knowledge on plant-based nutrition in the training of medical doctors and nutrition specialists (for more in this, see Aavik 2018 and.…”