“…Lupton et al use the example of 'the swimmer, who while wearing the goggles, embodies the ability to swim differently, and the goggles, who when wearing the swimmer, acquire the ability to move'. 3 We can think similarly about, and reflect on, the relationship between people and tobacco. For example, the person who inhales tobacco smoke embodies an altered state of consciousness, while tobacco, incinerated and penetrating the lungs on the breath of the smoker, acquires the ability to increase the spread and reach of its species.…”