In this paper we provide a commentary on the article in this special issue by [authors' names] on the relevance of context to the field of talent management. We agree that further research is needed to explore the link between macro, meso and micro-level considerations. The authors pose a question in relation to the contribution of talent management to the social and moral development of society; which, for us, raises issues as to the extent to which individual agency in ethical issues is possible in environments designed to regulate and control talent. We concur that a more critical, pluralist approach to talent management scholarship is needed and that talent management should go beyond a mere economic exchange. We suggest, as yet unexplored, notions of strategic exchange, and individual identity provide a richer picture of the employment relationship. Thus this paper raises a number of possible directions for future TM research.