Communication Theory and Research 2005
DOI: 10.4135/9780857024374.d3
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Cited by 43 publications
(50 citation statements)
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“…Many researchers have considered McQuail’s (1994) framing theory as the best approach to studying the powerful impact of mass media (Scheufele, 1999; Sherif, 1970). Framing Theory has been used frequently to investigate audiences’ reactions to media frames, attitudes, and behaviors, which are called “audience frames” (Schweinsberg et al, 2017).…”
Section: Literature Reviewmentioning
confidence: 99%
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“…Many researchers have considered McQuail’s (1994) framing theory as the best approach to studying the powerful impact of mass media (Scheufele, 1999; Sherif, 1970). Framing Theory has been used frequently to investigate audiences’ reactions to media frames, attitudes, and behaviors, which are called “audience frames” (Schweinsberg et al, 2017).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Affective effects involve the formation of attitudes toward positive or negative evaluations of something (Perse & Lambe, 2016). Research on the mass media has described the power of these media to shape an audience's ideas, feelings, and motivations (McQuail, 1994). In some studies, media have been shown to powerfully influence and even transfer ideas and feelings to an audience (Mercille, 2005).…”
Section: Promotional Media Effects On Residentmentioning
confidence: 99%
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“…The theories presented above suggest that there are some observed events that are misunderstood or distorted, that others are ignored, yet that others are viewed as centrally important in the media. All communication through the media has a purpose, and whether this goal has been achieved through the media is known as "media effectiveness" [95] (p. 470). Media effects represent the potential of the media to have an intended impact on recipients.…”
mentioning
confidence: 99%