“…This means that when researchers talk about tangible and intangible cultural elements, the focus is not only on the element itself, but more on the attitude that local people have towards the past: which reflections, attitudes, memories, emotions and other stories these elements trigger among individuals or the community, and how visiting heritage sites or researching past events can change knowledge, behaviour and attitudes toward the past, present and future (Lowenthal 1985;Smith 2006). In this context, researchers have started to highlight and examine the values that people, experts and other heritage makers are connecting with the past, the processes of its construction, and the consequences that heritage practices have on people's ways of life (Bold and Pickard 2018) as well as how heritage practices foster a sense of cultural identity and diversity, community building and wellbeing (Adell et al 2015;Onciul, Stefano and Hawke 2017). Here the most important notion is the following statement, also argued by Fairclough (2008: 299): "what 'ordinary' people value might be different from what experts value, or they might value the same things but for quite different reasons, such as for reasons of association, memory, or locality".…”