Introduction

A Maturity Model for Content Strategy Development and Technical Communicator Leadership

“…A recent collection on teaching content management (Bridgeford, 2020) includes recent work by Pullman and Gu (2020), who contrast old and new ways of managing content by using a specific example of time estimates for the work of a content manager (Winters, n.d.): Pre-CMS: 2 h per day every day, every month, every year. CMS: 1,000 h upfront (300 for initial programming, 200 for upgrades and module additions, and 500 for manual data migration), <30 min per day afterward. Clearly, this example demonstrates that efficiency can be a critical outcome of content management tool adoption. In addition, the authors of that chapter emphasize that single sourcing, which relies upon structured authoring, is the key to content consistency (Pullman & Gu, 2020); they use an efficiency example and argue that technical communicators have transitioned from being writers to being content managers.…”

Extending Design Thinking, Content Strategy, and Artificial Intelligence into Technical Communication and User Experience Design Programs: Further Pedagogical Implications

“…As Sapienza (2002) observed, the shift suggests that “technical communicators will probably face a day when all organizational documents are saved in XML format” (p. 156). As educators, we should prepare our students for that experience, and pedagogical works such as Bridgeford; (2020) Teaching Content Management in Technical and Professional Communication and Klein; (2021) Effective Teaching of Technical Communication are beginning to confront that need.…”