Introduction

Abstract

The digitization of the publishing business has provided publishers with new media and new means of distribution, which in turn have created new modes of reading. The impact of the digital revolution on the production and distribution of literature has already been widely discussed, but much less has been written about how current media developments have affected reading and readers. A central thesis of this special issue is that the phenomenon of reading should be studied from various disciplinary perspectives. Reading as a phenomenon evolves in the intersections among media developments, literary trends, and social practices. By bringing together scholars from literary theory, media studies, aesthetics, anthropology, psychology, and linguistics, the special issue explores different perspectives on how the technological, sensorial, cognitive, participatory, and aesthetic aspects of reading have evolved in recent decades. Reading practices are changing rapidly in close conjunction with the evolving formats in which literature is distributed to its readers. The purpose of the special issue is to provide a forum in which to rethink existing categories and challenge prevalent notions of reading.

Spontaneous transmedia co-location: Integration in memory

“…There is a demand for studies which substantiate the initial theoretical concepts empirically, which examine processes of remembrance under the conditions of modern media systems.’ Readers are still considered by many scholars to be ‘the dark matter of the literary universe’ (Andersen et al . 2021, 134), so interdisciplinary work such as ours can hopefully begin to illuminate it, while at the same time answering the need for empirical detail pointed out by Zierold.…”

Book Consumption Literature : Literature Review on the Subject of the Behavior of Book Consumers

“…Another philosophical aspect is the concept of reading which has to be introduced in the research. Two fine sources of ideas in this area came into the searchlight of this study: 'Modes of reading' by Andersen, Kjerkegaard, and Pedersen (2021), which is a literature review done on reading. The other is 'Literary Theory and Social Reading Models' by Mailloux (1982) which seems a bit outdated, but the two end of the same group of concepts far from marketing and business studies may give a good introduction into literary reading theories.…”

<p>Las distintas funciones de los lectores en las reseñas de Goodreads de los libros de Fernanda Melchor</p>

“…De este modo, la recepción se amplía tanto como los lectores y la comunidad lo deseen, dependiendo de lo que ellos quieran compartir. Pero esto no sucede solamente a nivel social, sino también a nivel cognitivo, puesto que las herramientas tecnológicas crean nuevas formas de recepción y permiten nuevas experiencias estéticas (Andersen et al, 2021).…”