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INTRODUCTION. A cognitive-discourse analysis of the 2023 banking crisis (BC) metaphor is presented. The need to comprehend current events through a multi-level analysis of economic discourse and its components, the task of modeling a cognitive metaphor in economic media texts that carry information about business in order to identify the dominant metaphorical models characteristic of economic discourse, the feasibility of determining general trends in the development of economic discourse through comparative analysis of the metaphor of BC and EC (economic crisis) determines the relevance of the topic.MATERIALS AND METHODS. The study of sources of English-language business economic information (March-December 2023) was conducted on the basis of the following methods: continuous sampling, descriptive and comparative, cognitive modeling method.RESULTS AND DISCUSSION. The most frequent metaphorical models were identified: “BC is a person”, “BC is a disease”, “BC is a natural disaster”, “BC is a road” and a new model “BC is the process of cooking”. Established metaphors are characterized by processuality, and the complexity of concepts acting as source spheres ensures the semantic irradiation of the main concept due to the transformation of the meanings and assessments collectively reflected in it and leads to the consolidation of metaphors in economic discourse. Dominant metaphorical models also dominate the representation of EC 2008–2012. Comparing the metaphors of two economic crises allows us to identify some general trends in the development of economic discourse.CONCLUSIONS. The combination of different metaphorical models enhances their impact on the addressee. Metaphorical meaning generation is an ongoing process that creates a cognitive frame for the perception of economic discourse. Prospects for further research consist in considering the interaction of metaphorical models with each other and with other means of influence – precedent phenomena, emotive and euphemistic vocabulary, phraseology.
INTRODUCTION. A cognitive-discourse analysis of the 2023 banking crisis (BC) metaphor is presented. The need to comprehend current events through a multi-level analysis of economic discourse and its components, the task of modeling a cognitive metaphor in economic media texts that carry information about business in order to identify the dominant metaphorical models characteristic of economic discourse, the feasibility of determining general trends in the development of economic discourse through comparative analysis of the metaphor of BC and EC (economic crisis) determines the relevance of the topic.MATERIALS AND METHODS. The study of sources of English-language business economic information (March-December 2023) was conducted on the basis of the following methods: continuous sampling, descriptive and comparative, cognitive modeling method.RESULTS AND DISCUSSION. The most frequent metaphorical models were identified: “BC is a person”, “BC is a disease”, “BC is a natural disaster”, “BC is a road” and a new model “BC is the process of cooking”. Established metaphors are characterized by processuality, and the complexity of concepts acting as source spheres ensures the semantic irradiation of the main concept due to the transformation of the meanings and assessments collectively reflected in it and leads to the consolidation of metaphors in economic discourse. Dominant metaphorical models also dominate the representation of EC 2008–2012. Comparing the metaphors of two economic crises allows us to identify some general trends in the development of economic discourse.CONCLUSIONS. The combination of different metaphorical models enhances their impact on the addressee. Metaphorical meaning generation is an ongoing process that creates a cognitive frame for the perception of economic discourse. Prospects for further research consist in considering the interaction of metaphorical models with each other and with other means of influence – precedent phenomena, emotive and euphemistic vocabulary, phraseology.
This study is a values-driven approach to figures of speech, depicting language and its standardisation. We explore a discourse about the modernisation of linguistic norms that took place in Estonian public media in 2020–2022 and reached the point of being labelled a crisis. The debate took place mostly in the form of opinion-writing texts, expressing the writers’ subjective perspectives. During the discussions, two parties with different outlooks on language and language planning issues emerged, representing the dichotomy of liberal and conservative value models. The focus of the study is on the interplay between values and patterns of figurative thought, as metaphors were extensively used to strengthen the arguments of both sides. The analysis, based on the theoretical-methodological means of the Conceptual Metaphor Theory, Figurative Framing, Metaphor Scenario Analysis, Systemic Functional Linguistics and Critical Discourse Analysis, revealed that the opposing parties favoured certain metaphors when depicting language. As a side issue, we also address the dynamics of power relations through the language crisis discourse.
This article highlights the civic role of humour as revealed by the analysis of two Romanian online satirical publications (Times New Roman and Cațavencii). The analysis will emphasise different humorous strategies and the crisis narratives deployed by the journalists, in accordance with the profile of the publication. While a ludic frame is preferred for the Times New Roman authors, the authors from Cațavencii use aggressive humour or articles with humorous insertion in order to make accusations against public or private power structures. Satirical publications are not only meant to entertain the public, but also to raise awareness to critical issues such as the environmental aspects (for example, climate change, deforestation, loss of biodiversity, etc.). The analysis will also tackle the appraisal of humorous articles by the public and the risk entailed by the lens of humour on the public’s perception of the topic: illegal logging in Romania.
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