Introducing reusable food packaging: Customer preferences and design implications for successful market entry
Esther Noëth,
Wim Van Opstal,
Els Du Bois
Abstract:To achieve the sustainable development goals and a transition to the circular economy, we need to tackle the problem of single‐use packaging. As reusable packaging options are increasingly available, both from a technical and business perspective, most studies focus on its technical and value chain aspects while largely ignoring customer perspectives. In this paper, we present results from survey data, evaluating customer preferences on reusable food packaging of 40 food product categories, controlling for sho… Show more
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