In theory and modeling of plasma-wall interactions, very different spatial and temporal scales need to be resolved. Hierarchy of material models (e.g. macroscopic transport, Kinetic Monte Carlo, Molecular Dynamics, and quantum models) used in fusion applications is reviewed and a way of their integration is highlighted. Physics background, theory and applications of macroscopic transport models, which are the main focus of the paper, are thoroughly discussed. The results on self-consistent macroscopic modeling of major physics phenomena, e.g. hydrogen recycling, retention, chemistry, chemical sputtering, and radiation enhanced sublimation for fusion related materials are presented. An example of coupled plasma and material transport simulations is given. The results on Molecular Dynamics modeling of deuterium irradiation of carbon leading to formation of supersaturated surfaces and chemical sputtering are presented.