“…Body size, whether it be fat, thin or 'normal', is saturated with a multiplicity of meanings that all circulate around an idealization of thinness. Recently, this thin-ideal has been constituted as healthy, good, attractive, 'normal' and representative of one's moral character (Bordo, 1993;Malson, 1998;Markula, Burns, & Riley, 2008;Riley, Burns, Frith, Wiggins, & Markula, 2008). As Malson notes: successful embodiment of femininity (or, increasingly, masculinity) and one's ability to properly conduct a self-directed life; one's health and, as a consequence of all this one might imagine, one's entire life (2008, p. 38).…”