The syntheses of novel amphiphilic5 ,5',6,6'-tetrachlorobenzimidacarbocyanine( TBC) dye derivatives with aminopropanediol head groups, whicho nly differ in stereochemistry (chiral enantiomers, meso form and conformer), are reported. For the achiral meso form, an ew synthetic route towards asymmetric cyanine dyes was established. All compounds form Ja ggregates in water,t he opticalp roperties of which were characterised by means of spectroscopic methods. The supramolecular structure of the aggregates is investigated by means of cryo-transmissione lectron micros-copy,c ryo-electron tomographya nd AFM, revealing extended sheet-like aggregates for chiral enantiomers andn anotubesf or the mesomer,r espectively,w hereast he conformer formsp redominately needle-like crystals. The experiments demonstrate that the aggregation behaviour of compounds can be controlled solelyb yh ead group stereochemistry, whichi nt he case of enantiomerse nables the formation of extended hydrogen-bond chains by the hydroxyl functionalities. In case of the achiral meso form, however,s uch chains turnedo ut to be sterically excluded.